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Feedback Friday

All Articles & News

We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.

September 9, 2025

From data chaos to email clarity: the strategy you’ve been missing

First-party data unlocked: Cat Mears shows how to cut through MarTech noise and use APIs, SQL, and teamwork for smarter email marketing.
September 1, 2025

Make the most of your marketing budget: let the customer be the hero

Email, reimagined: Jesse Godfrey shows how consistency, context, and retention transform campaigns into lasting customer relationships.
August 29, 2025

The reason your audience doesn't trust you

Trust, earned: Melanie Deziel shows how proof, stories, and education turn claims into credibility and strong loyalty.
August 26, 2025

From churn to earn: lessons from The Beard Club's onboarding overhaul

Onboarding, fixed: Adam Bianco shows how four months, rewards, and testing turn churn into long-term customer retention.
August 19, 2025

AI wrote this email—and I hated it

AI, unlocked: Aubrey Miller-Schmidt shows how training, context, and guardrails turn prompts into on-brand email copy.
Email Design
August 12, 2025

How email design determines inbox placement

The visual signals that separate inbox heroes from spam suspects, according to new data-backed research.
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Showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
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